Flora Grub floragrubb.com/ is a very hip gardening and landscaping store in S. F. that focuses of the use of succulents, air plants (tillandsia), and palms. Their selection includes many plants suited to our Mediterranean-type of climate. The store has a contemporary feel with a bold color palette. The design of this large store and cafe is as much a feature as it's offerings. I felt like I had stumbled upon a happening scene. Was I dressed okay?
Above is a beautiful arrangement made in a demonstration lecture by Susie Nadler, the resident floral designer who seems to incorporate succulents and air plants in almost all of her work.
But But But...the other reason I made the trip: The flower arranging demonstration was part of the introduction this long awaited book;
"The 50 Mile Bouquet", the50milebouquet.com/ by Debra Prinzing and David Perry.
Debra was on hand to talk about the movement to grow flowers locally. Currently the majority of flowers are grown in South America with a heavy use of pesticide exposure to the workers and the flowers. The book tells the story of the local flower growing movement on the West Coast. It shares the stories of flower growers and the floral designers who use them. A very inspiring and uplifting project. Debra gives updates on this trend on the website.